Client: TV Pro Gear
TV Pro Gear sells new and used professional video equipment online, and depends on its web site and online marketing campaigns to generate sales.
Redesign our web site. And help us get traffic and stay in touch with our customer base.That was the challenge put to us by TV Pro Gear, as they wanted a professional quality web site, where people could trust spending a large amount of money without ever seeing a salesperson. TV Pro Gear also wanted to be able to update their own web site as new equipment comes in on a daily basis.
Web Search & Design created a new corporate identity for TV Pro Gear, as well as a brand new web site to reflect their high-quality equipment and service. We also provided analysis tools that enable them to find out what keywords bring most buyers to their site, and keyword/search engine specific conversion rates. TV Pro Gear can track ROI right down to the precise keyword and search engine that they are spending on.
TV Pro Gear is able to update inventory, track sales, and send out e-mail newsletter alerts to their customers in their custom-built Content Management System. Brass
"Our clients, friends and, oddly enough, even our competitors, regularly compliment us on the look and function of our website. It is visually attractive and easy to navigate through our nearly 400 different products and services. The individual product listings on our site consistently show up in the top five of Google's organic listings. Thanks to Web Search & Design 's patience and guidance, we have a site that is unmatched in our industry. It has already boosted TV Pro Gear's credibility in the short months we've been live. Our site inspires new clients to solicit our services every day."
Gary Blakely, VP Marketing and Sales
Increase in unique visitors August -November 2004: 48.6%
Conversion increase from organic optimization: 20%
Number of keywords in top 5: Most of 400 products in database