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Client: Paraiso Vineyards

Website: www.paraisovineyards.com

Overview
Paraiso Vineyards in Monterey California produces award-winning wines, and markets its wine club, events and weddings online through its Web site.

Challenge
The team at Paraiso needed a Web site that would enable them to make their own updates with each new wine release, and to sell to customers who cannot visit their beautiful Tasting Room.

Solution
Web Search & Design built their Web site, and a Content Management System that lets Paraiso update information on its site including listing new wines, growers, winemaker, appellation, vintage, alcohol level, acidity, cooperage, barrel aging, andcases made., It can also add tasting notes, awards, prices, and availability.

In addition, Web Search & Design built in features that allow Paraiso to select which States they can legally ship to, and to prequalify buyers at the outset of the shopping process. Paraiso has full control of shipping costs, tax, member discount, volume discounts, and can make adjustments at any time. New information kits for distributors can also be uploaded internally.

Paraiso Vineyards finally is in command of all its online content!

Client Testimonial
The Web Search & Design team has now created two sites for me, for small "boutique" wineries. From initial concept and layout, to creation, follow-up, and maintenance, Web Search & Design listened to my requirements and helped me think "outside of the box" on how to reach those goals. The results are wine websites that my competitors are talking about and emulating. Though we first came to WS&D for their search engine optimization expertise, it quickly became apparent that they are indeed the "whole package."

A winery website is a "be all" portal. It needs to be a one-stop shop for all of our various audiences - consumers, wholesalers, trade, and press. It needs to impart my wines' stories and feel in a direct yet engaging way. For small, artisan estates like mine, it gives me the opportunity to compete with the Big Boys on a level playing field. WS&D has worked closely with me to customize the various "tools" of my sites to give me maximum flexibility and self-editing capabilities. One example: they built, from the ground up, my online wine shop with several different levels of customization - crucial as we have to have different parameters for consumers in different states. And, of course, their SE optimization skills were brought into play at every step of the process; doubly important as the first site represented a complete name change from a previous brand - we were looking at losing thousands of customers in the transition, without WS&D's help.

Consumers can now easily find us and buy online. My wholesalers and accounts use our site as a daily informational resource and brand touchstone. The press generates stories and coverage from the materials available on our cyber home. Our websites have become our primary, essential, multi-platform, communications vehicle. Our initial investment and trust in Web Search & Design has paid handsome dividends - my online presence and profitability is far greater than my company's small physical size would indicate.

Dave Muret
Marketing Director
Paraiso Vineyards