The Great Alaskan Toursaver

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Client: The Great Alaskan Toursaver

Website: www.toursaver.com

Overview
The Great Alaskan Toursaver is a coupon book that offers up to $15,000 in savings on travel in Alaska.

Challenge
Our job was to redesign the site, develop simple and safe online ordering, give our client the tools to add new attractions and update the site on their own. Additionally, we were asked to optimize 24 keywords in order to increase traffic to the site, ensuring increased revenue and sales.

Solution
Web Search & Design redesigned the web site to capture the beauty of Alaska, and included a profile of each tour and attraction in the coupon book.

The Content Management Solution enables the client to update and add new attractions, including photos and description of each attraction.

After Search Engine Optimization was performed, within six weeks there were 13 keywords ranking in the top 30 results on Google and Yahoo.

TourSaver visitors can sign up to receive an E-mail Newsletter, "Alaska TravelGram", which is also managed through the Content Management Solution.

Client Testimonial
"We first employed Web Search & Design to optimize our site for search engines. Our product "The Great Alaskan TourSaver" competes with hundreds of companies and thousands of entries for our keywords. It quickly became apparent that site design is critical in search engine optimization. Web Search & Design redesigned & retooled our website while giving us complete control of product photos and product descriptions and easy access to our customer database. We watched our product and website keywords rise meteorically into the top ten of Yahoo and Google searches. More than half of our products are now in the top ten in search engines. Each week our keywords move closer to the top of organic listings.

Web Search & Design gave us a clean, compelling website that combines both form and function. I will be able to spend less money for Google paid listings as I watch my sales and profits increase."
Gary Blakely, Partner, TourSaver

Results

Increase in page views since launch: 40%
Top 30 results in Yahoo and Google in first six weeks: 13
Top 30 results in Yahoo and Google in first three months: 30+