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Search Engine MarketingEthical Search Engine Optimization that works!Web Search + Design develops your Web site using Search Engine Optimization techniques that make it easy for potential clients to find your site in the midst of all the competitive Web sites also fighting for high rankings in search engines. Search engine optimization draws more visitors to your site, ensuring that more potential clients will find out about your business. After we optimize your site, it will start to be “found” by the major search engines when people search for keywords that pertain to your business. As a result, you’ll have more potential clients coming directly to your Web site. Keyword Research and AnalysisTo identify which keywords and phrases are regularly searched, Web Search & Design provides a complete analysis of your Web site’s keyword market. This process involves reviewing actual queries from live databases to ascertain which keyword phrases are used by your target market. We show you all actual keyword combinations that bear any relation to your business - many of which you might never have considered. All of this is analyzed from data collected from several of the largest metacrawlers -- engines that query the main search engines simultaneously. You will see how many times in the last 60 days these keywords were actually searched for by real users.Handwritten Titles, Tags and Site ArchitectureAfter selecting specific words to target, we revise your existing pages, making changes to the title, description, keywords, headings, comments, image alts, and link tags, and the text appearing in the body of the page. This involves adding visible text to various pages consistent with the current design, and in some cases adding new pages. In addition to concentrating on your key Web page tags for optimal placement, Web Search & Design focuses on your site’s link architecture, and file- and folder-naming conventions.Hand submissionWeb Search + Design submits each appropriate Web page by hand on an applicable schedule to ensure optimal indexing. Paid inclusion submissions to Directories such as Yahoo! Directory will be done with prior approval only.Online ReportingMonthly search engine ranking reports will show where the top-ranked pages from your site appear in the top 50 positions for the selected search engines and directories. This report will also show ranking positions gained or lost in each engine since the previous report.ScheduleThe initial optimization takes between one and two weeks. After submission to search engines, you will receive your first report within 6 weeks. You can expect to start to see an increase in traffic as soon as your newly optimized site gets picked up by the search engines; typically within 15-60 days.Monthly reporting on traffic and salesAfter the optimization is complete, traffic to your web site will
increase, in most cases anywhere from 50% to 300% in the first six
weeks. And just to ensure that you know where your new traffic is
coming from, we send you monthly online reports that substantiate
the exact number of visitors that came to your site from each keyword
phrase, and the search engine through which they found you. Look at some case
studies, and then let
us know how we can help you better understand your customers. |
